Salesforce.com offers an easy way for software developers to customize the Salesforce.com user experience using their Force.com tools. http://developer.force.com/. The development is mostly done via point-and-click as opposed to API. It saves a lot of development time and effort and makes development available to anyone with limited software coding ability. Many IT people are becoming more skilled in improving business process instead of writing code so to appeal to a wider audience it would be nice to offer Salesforce.com customers and developers an easy method to integrate ABBYY Cloud OCR functionality into their application via simple point-and-click integation.